How to Attract Construction Workers to Your Company

Wednesday, 12 October
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The construction industry has been reeling from a labor shortage for years, leaving project managers competitively bidding for employees. The businesses capable of attracting the best craftsmen inevitably come out on top. Top-tier talent leads to higher quality work, greater productivity, better reputation, and increased customer satisfaction. Unfortunately, many project managers are still relying on ineffective strategies. Let’s take a look at some actionable methods for attracting craftsmen to your company.

Focus on creating an unbeatable work culture.

When trying to attract top talent, it’s common to start looking outward for solutions. Although there are always external improvements to make, potential employees are focusing more on what you’re offering internally. Candidates want to see a healthy work culture with competitive pay, rewarding benefits, upward mobility, good communication, and a sense of camaraderie. If you can build a business that craftsmen genuinely enjoy working for, you’ll have an easier time attracting new employees.

Build a reputation as a solid employer.

Word gets around in the construction industry, especially when it comes to local regions like the PNW. Craftsmen look out for their own and will speak up about the pros and cons of working with a particular company. Active advertising and outreach are critical, but the word-of-mouth effect is still alive and well in this market. Your business’s reputation will proceed itself, which is why you should focus on building a leading organization that supports, appreciates, and celebrates employees. This way, potential candidates are automatically drawn to the opening after seeing your business’s name.

Create a detailed job description.

Craftsmen know their skills, abilities, and roles like the back of their hands. Construction employees understand exactly what they bring to the table, and how their offerings can benefit construction companies. That’s why vague and unclear job descriptions are immediately ignored. Craftsmen want to wrap their heads around what’s expected from them and what they can expect from an employer. Creating a highly detailed yet concise job description that clearly defines what role your business needs, what tasks employees will perform, and what they’ll receive in return can go a long way in attracting new employees.

Advertise your job openings.

It might seem too obvious to say, but advertising for your job openings is vital to attracting craftsmen. With so many responsibilities to worry about, project managers can easily overlook this essential step of the hiring process. Instead of waiting until a position becomes vacant, managers should start looking beforehand when an open role is anticipated. This saves time, money, and energy while ensuring the right person gets hired in time. Focus advertising on local, high-traffic, and targeted areas to optimize your ad spend and increase your chances of finding the best fit for the job.

Work with a hiring specialist.

Nobody understands the importance of having the right tools for the job more than a craftsman. It ensures the task at hand gets completed successfully. The same is true when it comes to the hiring process. Outdated and ineffective hiring strategies will yield unsatisfactory results time and time again. Teaming up with a construction hiring manager is the perfect tool for the job. These professionals have their finger on the pulse of the construction market, have large pools of available talent, and know what your business needs. It’s the quickest and most efficient way to attract top-performing construction workers to your business.

Struggling to find the right craftsmen for the job? The Madden Craftsmen team can help! For over a decade, we’ve been helping local construction businesses find the best-fit candidates for their open positions in the PNW. We have an extensive pool of eager craftsmen searching for a great business just like yours. Check out our employer resources to gain a better understanding of what we offer and how you can submit a job order today! We look forward to helping you find the perfect team. 

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