Warm as it is bright. Brave the winter weather like a Madden Craftsman.
On the floor of the Chicago Stock Exchange, traders working for the same company wear crazy costumes so they can recognize each-other quickly. Some will say that this tradition has helped make companies rich and even stopped a market crash a time or two. The Madden Yellow Beanie was introduced with this in mind. Wear it at a music festival to ensure the assigned beer runner makes it back safely or Sport it while hunting to make it clear you aren’t the target. This beanie might not save our economy, but it could save your life… or at least make it a bit warmer.